Module 12: Setting Up an Interior Design Business

In this final module, you’ll gain the tools, strategies, and confidence needed to successfully launch your own interior design career. As the concluding module of the 12-module accredited Diploma of Interior Design (MSF50222) course at IDI, it brings together all the knowledge, skills, and creative expertise you’ve developed throughout the course.

You’ll learn how to create a professional business plan, develop a strong brand identity, and build a portfolio that effectively showcases your design style and capabilities. The module also covers strategies for finding clients, networking within the industry, and positioning yourself as a competent and confident interior designer.

With expert insights, practical resources, and real-world guidance, Module 12 equips you to navigate the transition from student to professional. You’ll explore marketing strategies, client engagement techniques, and operational considerations to ensure your design business is set up for success.

By the end of this module, you’ll not only have a clear roadmap for launching your career but also the practical confidence and professional toolkit to start taking on projects, establish your reputation, and thrive in the interior design industry. Module 12 serves as the final stepping stone in your accredited Diploma of Interior Design at IDI, preparing you to enter the profession fully equipped, inspired, and ready to make your mark.

Module 12 Course Preview

Why This Module Matters

Turning your passion into a profession takes more than creativity. In Module 12, you’ll:

Learn how to set up an interior design business, from branding to office space.
Understand how to create a strong business plan and manage expenses effectively.
Build a portfolio that highlights your design skills and personal style.
Explore career pathways within the interior design industry.
Gain insights into client acquisition, marketing, and social media strategies.

What You’ll Learn

Business Setup & Planning
Understand how to structure a home office, select tools, and plan your business effectively.
Branding & Marketing for Designers
Learn how identity, logo, and social media can communicate your style and attract clients.
Portfolio Development
Explore how to showcase your work clearly and professionally for different audiences.
Client Acquisition Strategies
Gain knowledge on marketing, PR, and networking approaches.

What You’ll Do

Write An Interior Design Cover Letter
Create a letter that introduces your skills and style for job or client opportunities.
Create A Professional Portfolio
Compile your best work from previous modules into a polished physical or digital portfolio.
Develop A Business Plan & Brand Concept
Apply consistent design and branding to define your studio or freelance identity.
Explore Marketing & Social Media Tools
Research strategies and platforms to promote your work and connect with clients.

Units Covered

This module integrates practical skills from the following accredited units:

CUADES413 – Develop and Extend Design Skills and Practice: You’ll enhance and refine your design skills, exploring advanced techniques, creative processes, and professional practices to elevate the quality and originality of your interior design work.
CUAPPR513 – Present a Body of Own Creative Work: You’ll learn how to prepare and present a comprehensive body of your design work, including sketches, digital models, and material boards, in a professional manner that clearly communicates your creative vision to clients, peers, and industry professionals.

These units are delivered through a combination of practical exercises, portfolio development, and presentation tasks, helping you consolidate your skills, showcase your creativity, and communicate your design concepts professionally and effectively.

Module Topics

In Module 12, we will cover the following topics and beyond:

Getting Started
Setting Up An Office
Home Office
Hiring Office Space
Designing Your Office
Space Planning
Drawing Your Plan
Consider Branding
Lighting
Technological Requirements
Ergonomic Check List For Your Office
Desk Height
Sit & Stand Desk Options
Desktop Layout
Setting Up Your Business
Business Plan
Business Branding
Business Name And Logo
Website
Business Expenses
Finding Clients

Word Of Mouth
Social Media
Website
Trade Discounts
Email Marketing
Direct Mail
Press Advertising
The Headline
Getting The Tone Right
Public Relations
Interior Design Career Paths
What You Need When Applying For Work
Skills
Resumes
Cover Letter
Portfolio
How To Make A Portfolio
Finding Work In The Field
Professional Networking
Continuing Education

Module Outcomes

By completing Module 12, you will:

Understand how to start and grow an interior design business.
Create a professional portfolio to showcase your skills.
Apply marketing strategies to attract and retain clients.
Develop business confidence and industry-ready professionalism.
Be prepared to launch your career as a professional interior designer.

Guidance Every Step of the Way

Our expert tutors will guide you through Module 12. From mastering business setup and creating a standout portfolio to exploring career pathways and professional growth, they’ll share insider insights that prepare you for real-world success. With their personalised guidance, you’ll gain the confidence, skills, and inspiration to transition smoothly from study to the professional interior design industry.

This is your moment to bring all your learning together, refine your creative voice, and step into your career with clarity and purpose. With our tutors by your side, you’ll feel supported, motivated, and ready to make your mark in the world of interior design.