Under her company name, Form and Colour, Wende Reid practices architectural, interior and furniture design and fine art consulting. She began her career in New York and has been awarded twice for excellence in her designs.
During her career, she has held licensing agreements in the US and Europe, under her own trademark and for clients.
She has developed numerous bestselling collections in decorative textiles, wall paper, bed linen, rugs, lighting, dinnerware and flatware.
Her work has been featured in highly prestigious stores, residences, five star hotels, five star resorts and international sporting events. You can read about her in publications in New York, London, Paris, Hong Kong, Sydney, Melbourne and the sovereign nation of Kiribati.
She founded in-house product development for the home furnishings at the Federated Department Stores. In the US, Wende developed the early framework on which coordinated home furnishings collections are based, such as Ralph Lauren and Martha Stewart.This course was great, as was my tutor Sophie. The course material covered vast topics and kept me interested. I feel like I have so much more knowledge of Interior Design now. I especially enjoyed the modules concerning clients and building your own business. Sophie was a great tutor and always suggested readings and websites for me. It's very personalised and as interactive as you want it to be. Overall, a wonderful course. I would highly recommend for those interested in Interior Design.
Nelson
A sample of our students design work
©2026 The Interior Design Institute. All rights reserved.